My Work

Hiring an SEO Expert: What You Need to Know

An educational blog written for small business owners navigating the freelance landscape, balancing approachable tone with enough technical depth to build real trust.

A Guide to Identifying and Solving Shop Inefficiences

Long-form technical content for Okuma’s manufacturing audience, translating complex operational concepts into clear, actionable guidance.

MyLowe’s Rewards In-Store Signage Launch

Developed copy for the national in-store rollout of Lowe’s redesigned loyalty program, balancing clarity, brand voice, and the constraints of physical retail environments.

Lowe’s Pro Brand Signage

Campaign signage targeting Lowe’s Pro customer segment, with messaging tailored to the tone and priorities of trade and contractor audiences.

Lowe’s House of Style

Seasonal campaign email blending editorial-style storytelling with product promotion designed to feel more like content than commerce.

Seacoast Bank Harness the Power of Your Home Equity

Financial services email designed to make a complex product feel approachable and relevant, with a clear CTA and compliance-friendly copy.

Lowe’s Knows It Takes a Team to Win the Home Game

NFL partnership campaign social content tying Lowe’s brand identity to the cultural energy of football season in a way that feels native, not forced.

A Study of Countervail’s Vibration Damping Technology in Wilson Tennis Racquets

Technical B2B case study translating materials science research into a compelling story for both industry insiders and brand partners.

Creating a New Vision for Students with Okuma

Impact-driven case study spotlighting Okuma’s educational partnerships written to build brand credibility while telling a genuinely human story.

MyLowe’s Rewards Program Launch Sizzle Reel

Video script for the internal and external launch of Lowe’s loyalty program written to energize and inform across multiple audiences.

Lowe’s NFL SiriusXM Radio Script

30-second radio spot tying Lowe’s seasonal promotions to NFL sponsorship with tight, punchy copy written to land in a single listen.