I’m a senior content strategist based in Charlotte, NC with 8+ years of experience building brand voice, leading campaigns, and creating content systems that help organizations communicate with clarity and consistency.

I’ve worked across agency and in-house environments, from national retailers like Lowe’s to financial brands like Truist, leading content from concept through launch across digital, email, social, and in-store channels. I’m at my best when I’m sitting at the intersection of creative and strategic: shaping the words and building the frameworks that make them scale.

My love of language started early, from my elementary school library to a college newspaper and a lifelong Jeopardy! habit, and it’s never really stopped. These days you’ll find me at the farmers market, perfecting my banana bread recipe, or deep in The New York Times puzzle games. I’m always chasing the right word, the right answer, the right next thing.